The answer seems easy, since all of us are related to the terms, due to the use of our e-mail services. Basically, it sounds like the action of re-sending a message (e-mail) that was received in a specific e-mail address to a different one.

In this context, forward means that an e-mail has been pushed forward to different or more destinations besides the original. 

But e-mail forwarding is not that, and it’s not as basic as it sounds. It has much more to offer you.

When should you use email forwards?

What is E-mail Forwarding?

E-mail forwarding, also called domain e-mail forwards, is a solution for redirect automatically e-mails from one e-mail address to a different one, but on the domain level.

E-mail forwarding allows you to operate this action temporarily or permanently. You can redirect not only from one but from many different e-mail addresses to an address you define.

Why should I use E-mail forwarding?

It’s helpful in different scenarios like the following ones.

  • If you manage different domains and it’s convenient for your daily organization, you could receive all the messages from the different domains in a specific e-mail address to check them all. If you configure this feature, all the incoming messages will be redirected to the same place (e-mail address). You will save time logging in and out every time you go to check the messages of every domain. 
  • Companies have top positions that are essential for pushing and following deals until they get closed. People in those positions have contact with important clients for your business. What if those people quit or you fire them? It will take some time to inform everybody about the change of person in charge and introduce the new one. In the meantime, you don’t want to lose potential clients and deals. You can redirect all messages sent to one e-mail account to a different one. You won’t miss a detail of the conversations your former guy had. And the new teammate could update and keep them until a successful end.
  • You own a domain name, but due to a renovation, change of market target, company merge, or another need to restructure your business, you move to a new domain name. These processes require time for clients to know about the change and look for the new domain name. Without time for everybody to understand the change, people could still try to reach you through the previous domain. To avoid the risk of losing clients, you should not quit the domain from one day to the next. Renew the ownership of the previous domain for a bit more. A year, for instance. Then configure e-mail forwarding, and you won’t lose contacts and money. It’s a small investment to gain time for clients to get used to the change.
  • Owners of different companies have to be updated about the status of every business. It can get messy to check different accounts daily. E-mail forwarding is a good solution to manage everything from a single e-mail address.

Regular e-mail vs e-mail forwarding addresses.

They are different services, and therefore, addresses are different.

Regular e-mail provides the popular inbox to send, receive, etc., messages. E-mail forwarding doesn’t work that way, and it doesn’t save messages. It automatically redirects all the messages from an address to another you define. 

The same e-mail address can not be used for both services simultaneously. 


E-mail forwarding definitely is an ace up your sleeve in several cases, not to lose contacts that mean money for your business. Why not try it? Consider it as the next movement for your business strategy.

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